Sr. Manager, Product Marketing

Job Description

<p><h3>Overview</h3><p>Sr. Manager, Product Marketing at Keyfactor. Remote; Canada or the United States; EST or CST.</p><h3>About Keyfactor</h3><p>Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!</p><h3>Job Function, Experience & Employment Type</h3><ul><li><b>Job Function:</b> Marketing</li><li><b>Experience:</b> Senior/Manager Level</li><li><b>Employment Type:</b> Full-Time</li><li><b>Industry:</b> Computer and Network Security</li></ul><h3>Responsibilities</h3><ul><li>Lead and Coach: Manage and scale a high-performing team of product marketers, fostering a culture of continuous improvement and professional growth.</li><li>Balance Strategy & Execution: Operate as a player-coach—balancing strategic leadership and direction with hands-on execution.</li><li>Own Product GTM: Drive go-to-market strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products and solutions to market.</li><li>Craft and Evolve Product Messaging: Lead the development and evolution of differentiated value-driven messaging and positioning that clearly communicates the benefits of our platform to target personas and markets.</li><li>Product Partnership & Influence: Forge a strong, collaborative partnership with Product and Technology teams to influence roadmap and streamline launch processes.</li><li>Measure and Drive Success: Define product marketing KPIs and lead efforts to continuously refine.</li><li>Scale PMM Processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives, including product go-to-market, competitive intel, demand-generation support, sales enablement and collateral, and tech partner marketing.</li></ul><h3>Qualifications</h3><ul><li>Bachelor’s degree in Marketing, Business Administration, Communications, or related fields</li><li>7-10 years of B2B SaaS product marketing experience</li><li>Experience in managing and mentoring a high-performing team</li><li>Proven ability in both strategic leadership and hands-on execution of high-impact programs</li><li>Project management skills with ability to multi-task, prioritize, and problem solve</li><li>Deep experience in go-to-market planning, product launches, messaging and positioning, and competitive intel</li><li>Willingness to drive change and test innovative marketing approaches</li><li>Excellent communication skills with ability to craft narratives and influence cross-functional teams</li><li>Strong ability to translate complex technical concepts into compelling stories and messaging</li><li>Familiarity or experience in cybersecurity and/or identity</li></ul><h3>Compensation</h3><p>Salary will be commensurate with experience.</p><h3>Culture, Career Opportunities & Benefits</h3><p>We build teams that continually strive to get better. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.</p><ul><li>Second Fridays (subject to change)</li><li>Comprehensive benefit coverage globally</li><li>Generous paid parental leave globally</li><li>Competitive time off globally</li><li>Dedicated employee-focused ambassadors via Key Contributors & Culture Committees</li><li>DIVERSE Commitment to a more inclusive and diverse future</li><li>Keyfactor Alliance Program to support DEIB efforts</li><li>Wellbeing resources and programs</li><li>Global Volunteer Day and nonprofit matching</li><li>Professional development opportunities</li><li>Regular All Hands meetings and group gatherings</li></ul><h3>Core Values</h3><p>Trust, Customers, Innovation, Agility, United by Respect, Teams make “it” happen. Keyfactor is an equal opportunity employer including but not limited to veterans and individuals with disabilities. Reasonable Accommodation: applicants may contact the People team to request accommodations.</p><h3>Privacy</h3><p>Keyfactor Privacy Notice</p><p>Seniority level: Mid-Senior level</p><p>Notices: Referrals increase your chances of interviewing; job postings are for Canada in this view.</p></p>
#J-18808-Ljbffr