Manager, Communications Planner

SUMMARY

Manager, Communications Planner will develop and implement strategic initiatives aligned to client objectives. Key to this role is the ability to collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.

RESPONSIBILITIES

• Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
• Build sound strategic frameworks that ladder up to client business goals
• Provide excellent client service by being responsive, accountable and detail oriented
• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Identifying opportunities for cross-platform deals when appropriate
• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
• Effectively motivate, lead, and train the team to maximize shared objectives
• Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

EDUCATION

• Relevant post-secondary education, training, or equivalent experience

SKILLS

• Excellent Leadership and Management skills, with the ability to inspire and motivate a team.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experience

• Minimum of 3 years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels
• Retail/eCommerce/entertainment experience.

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.

It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

OMG Canada s’engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l’inclusion, la diversité et l’équité par l’action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d’œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.