B.E.S.T. Recruiting Consultants Ltd.
SUMMARY
The Director, Residential Sales & Marketing will be responsible for revenue generation across a portfolio of residential projects in both condominium and rental spaces. With guidance of the leadership team, they will be responsible for setting out sales and marketing strategies for projects in collaboration with other functional groups at the acquisition stage and through to execution. As such, the Director will lead an internal and external team of sales & marketing and customer service professionals on aggressive sales targets and impact objectives.
The ideal candidate is energetic, entrepreneurial, innovative, ambitious with a “can-do” attitude and who is not afraid to challenge the status quo in achieving success. The Director will join a diverse, exceptionally talented and innovative team that leverages real estate development to deliver both purpose and profit.
SKILLS AND COMPETENCIES
Bachelor’s Degree in business, marketing, sales or other real estate related qualifications
Minimum of 7 years of progressive leadership experience in real estate marketing strategies and condominium sales, including working directly for a developer.
Acting as a point of contact, provide instruction and guidance to external sales and marketing team throughout the development lifecycle of a project
Solid track record of delivering sales revenue results that surpass expectations
Wide and influential sales broker network
High financial literacy with a demonstrated understanding of revenue generation and sales forecasting
Deep understanding of condominium development lifecycle process, from condominium pre-launch activities to Tarion obligations
Demonstrated ability to manage sales and marketing strategies for several projects
Experience in the residential rental space, including being able to identify suitable rental operators and managers, is considered an asset
Team mind-set with a cross-functional understanding of development, construction and investment/acquisition group priorities
Experience building and motivating high-performing internal and external teams, with a demonstrated ability to set objectives and hold people accountable to results
Ambitious and creative with a proactive outlook
Curious, collaborative and approachable
Superior problem-solving and decision-making capabilities, tactful and diplomatic with sound instincts and judgement
Strong interpersonal skills, able to maintain relationships, influence and be a trusted advisor at all levels
Excellent written and verbal communications and presentation skills
Entrepreneurial with a high level of integrity, ownership and accountability, able to operate with a sense of urgency and be assertive as required
Superb planning and organization skills, thrives in fast-paced environments
Passionate, with a demonstrated interest in: city-building and/or social impact; improving practices and building solutions that will influence the industry for the better
RESPONSIBILITIES
Direct and execute on the company’s condominium and rental sales and marketing strategies across all projects in deep collaboration with an agile, cross-functional team and external partners (e.g. agencies, consultants, JV partners and more)
Strategic marketing (includes sales and rental):
Help guide determination of best use for new acquisitions (e.g. condo vs rental)using deep understanding of the market and other analytics
Contribute to decision-making during acquisitions, design, entitlement, construction and customer experience stages of every project
Ensure cohesive marketing plans are established for all new developments and, when applicable, identify and manage related external consultants (e.g. branding, PR, operators, etc.)
Identify target market (end user vs investor in case of condos), demographics and specific drivers in marketing individual projects
Using a sophisticated data analytics approach, forge deep understanding of the current and potential customer base and devise optimization strategies
Recognize key sales features of various developments and ensure these are implemented on those projects
Sales:
Develop, implement and monitor every aspect of the sales function including: initial design, pricing, marketing/branding, broker relations, direct sales, upgrades and closing
Devise project pricing matrices and optimize launch and release schedules
Create and manage sales budgets and schedules, manage ownership reporting including regular updates on revenue projections and actuals
Manage internal and/or external sales teams, consultants and contractors
Cultivate and maintain relationships with key brokers and industry thought leaders
Internal leadership:
Monitor industry best-practices, market trends, emerging processes and technologies, share and implement these learnings internally
Help maintain strong operational frameworks that empower the team to work in an agile, responsive manner in a fast-paced, high-volume environment; oversee the ongoing evaluation and improvement of related systems, processes and tools
Actively encourage inter and cross-functional collaboration, workflows and efficiencies
Proactively coach, mentor and guide the performance, skill and competency development of colleagues
Deepen personal understanding of XXX strategy on an ongoing basis
Embody and contribute to the company Culture
