VP, Product & Marketing
Job Description
Own the intersection of innovation, storytelling, and scale.
At VEERUM, we don’t just build products -- we operationalize reality. As our VP, Product & Marketing, you’ll unite vision, execution, and growth under one strategy. You’ll lead the charge on how VEERUM shows up in the market, from product roadmap to brand story to pipeline performance and you’ll make data your weapon for disciplined, measurable growth.
You’ll sit on the Executive Leadership Team, reporting directly to the CEO, and lead our Product Management and Marketing teams to build, position, and scale VEERUM’s industrial digital twin platform.
Day to day responsibilities include:
- Driving VEERUM’s product strategy and go-to-market momentum.
- Leading a powerhouse team across Product and Marketing.
- Embedding product-led growth and Pirate Metrics across the business.
- Positioning VEERUM as the industrial standard for visual operations.
What We Want to See on Your Resume
- Executive experience leading Product and/or Marketing in a B2B SaaS or technology company.
- Proven success driving product-led growth (PLG) and scaling revenue, retention, and adoption.
- Demonstrated experience presenting to, preparing for, and collaborating with Boards — you know how to translate complex strategy into clear, data-backed narratives.
- Experience leading high-performing teams that connect strategy to execution — you build alignment, not silos.
- A track record of improving LTV:CAC ratios, growing brand visibility, and turning complex ideas into clear client value.
- Background in industrial software, data visualization, or AI-powered solutions.
What We Want to See in the Interview Process
- You think in systems. You can articulate how Product, Marketing, and Sales create one continuous growth engine.
- You can tell a story, about a product, a brand, or a turnaround, and back it with data.
- You’ve got a bias for clarity. You can simplify complexity and align people around outcomes.
- You’re hands‑on but strategic, as comfortable in board meetings as you are in a whiteboard sprint.
- You lead with accountability, curiosity, and a sense of momentum.
This is your opportunity to shape VEERUM’s next chapter
Building the frameworks, the team, and the market presence that define what’s next in industrial tech.
Apply now and lead where product, brand, and growth collide.
Where vision meets execution — that’s VEERUM.
About VEERUM
At VEERUM, we’re transforming how the world’s leading industrial organizations visualize, plan, and execute through our VisOps platform. Our technology brings together digital twins, 3D visualization, and data intelligence - giving our clients the ability to see, plan, and act with confidence.
We’re headquartered in Calgary and trusted globally by companies shaping the future of energy, infrastructure, and sustainability. Join us. Build the future with us.
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How to Apply
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