Vice President, E-Commerce

Job Description

Vice President, E-Commerce – Champion Petfoods

Join the expanding team at Champion Petfoods. We are an award‑winning pet‑food crafter with 35+ years of reputation. We are seeking a Vice President of E‑Commerce, a high‑impact leadership role responsible for strategic vision, execution and profitable growth of our digital commerce channels.

Summary

The Vice President of E‑Commerce is a high‑impact leadership role responsible for the strategic vision, execution, and profitable growth of our digital commerce channels. You will lead a high‑performing team to scale our online presence, optimize the customer journey, and bridge the gap between digital marketing and bottom‑line revenue.

As a key member of the North America cross‑functional leadership team, you will be expected to innovate in a fast‑paced market, leveraging data‑driven insights to capture market share and enhance brand loyalty.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

Typical day

• Strategic Leadership: Develop and execute a comprehensive multi‑year e‑commerce roadmap focused on aggressive revenue growth and margin expansion.


• Channel Management: Oversee all digital sales platforms, specifically focused on our key partners – Amazon and Chewy – and leveraging knowledge from these customers with our omni‑channel partners e.g. Petco, PetValu, etc.


• Omnichannel Leadership Experience – Adept at developing omnichannel merchandising and promotional strategies to win across the pet‑food ecosystem.


• P&L Ownership: Manage the full e‑commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC ratios.


• Cross‑Functional Collaboration: Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless “click‑to‑door” customer experience.


• Provide direction and collaborate with brand experience, shopper, digital marketing, and category teams to optimize plan performance.


• Data‑Driven Optimization: Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).


• Forecasting Management; at macro and customer levels “short and long term”. Partner with customers, direct reports, finance, and demand planning to create a credible short‑and‑long‑term plan.


• Team Development: Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.


• Leads a team who are geographically.


• Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.

Requirements

• Bachelor’s degree in marketing, business, or a related field is required. MBA preferred.


• 10+ years of experience in e‑commerce with at least 5–7 years in senior leadership within the CPG industry.


• Demonstrated experience developing and executing integrated growth strategies with measurable success.


• Strong analytical mindset to assess performance and make data‑driven optimizations.


• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.


• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive‑level communication.


• Motivated, energetic, goal‑oriented, with a strong work ethic and positive team attitude.


• A well‑defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.


• Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.


• Ability to travel at least 30 %.


• Preferred location: Boulder, Colorado; Edmonton, Canada.


• Engages associates (Essential).


• Practices breakthrough thinking (Essential).


• Delivers consistent results (Essential).


• Navigates complex challenges (Advanced).


• Creates collaborative relationships (Advanced).

Functional Capabilities

• Create compelling strategies and plans (Essential).


• Develop and deliver winning propositions (Essential).


• Experiment to learn (Essential).


• Manage the creative process (Essential).


• Portfolio Breadth and Scale (Advanced).

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.


• Earnings: $300,000‑$330,000 annual salary, annual bonus eligibility, and 401k/RRSP with company matching.


• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.


• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.


• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.


• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

Join our diverse team

What are you waiting for? Join the pack! We value diversity in all forms and know the power it can bring. Workplace equality allows creative ideas to bloom, diverse points of view to be heard and increases overall happiness. That sounds pretty good to us.

Equal Opportunity Employer

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

Seniority Level

• Executive

Employment Type

• Full‑time

Industry

• Food and Beverage Manufacturing