Strategist, Franchise Marketing

Job Description

Job Description

Job Description

Be the strategic marketing partner behind our franchise network's success!

Who are we?

For over 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada".

In summary, what does the role entail?

The Strategist, Franchise Marketing is the key marketing partner for Bath Fitter's U.S. and Canadian franchise network. This role supports franchisees across media strategy, creative alignment, local marketing planning, and performance insights, acting as a bridge between the franchise network and corporate marketing resources to drive consistency, performance, and brand excellence across markets.

Why become a part of the Bath Fitter Team?

• Flexible schedule and telecommuting policy.
• Group insurance.
• Retirement plan with employer contribution.
• Paid vacation, personal days, and additional holidays during the festive season.
• Employee & corporate discounts.
• Develop expertise in Canadian and American markets.
• Hold a key position within the team.
• Gym at the St-Eustache headquarters.
• Bistro that will make you want to come to the office (varied, delicious meals subsidized by Bath Fitter).
• Employee assistance program.
• Social club.
• Many other benefits to discover by joining Bath Fitter!

What is the ideal profile for this position?

• 5-7 years of experience in marketing, including 3-5 years in a strategic, media, or franchise-facing role
• Strong knowledge of media planning across traditional and digital channels
• Experience in brand or product management is a plus
• Strong analytical mindset with the ability to translate insights into recommendations
• Excellent communication, facilitation, and organizational skills
• Comfortable working independently and in cross-functional teams
• Excellent bilingual communication skills, both verbal and written; proficiency in French is essential(1).

As a Strategist, Franchise Marketing, what will your responsibilities be?

• Act as the main marketing partner for franchisees, supporting media, creative, and local marketing planning
• Review franchisee media plans, performance recaps, and proposals; provide insights and recommendations
• Communicate NMF investment plans and quarterly performance to the franchise network
• Ensure alignment of franchise creative and local marketing initiatives with brand standards
• Develop and maintain franchise marketing playbooks, best practices, and toolkits
• Share key marketing learnings, performance insights, and best practices with the franchise network
• Collaborate with franchise engagement, operations, and internal marketing teams to support franchise needs
• Advocate for franchise marketing priorities within corporate planning cycles

We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission.

We look forward to meeting you!

(1) Proficiency in French and English is required as the employee will be working with employees and clients in Canada and the United States.

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