Sr. Product Manager, Consumer Platform

Job Description

<p><p>Remote in CA, NY, WA (USA) or Hybrid in Kitchener, Ontario, Canada</p><h3>Snapshot of the Role:</h3><p>We seek a Senior Product Manager to lead various initiatives that drive key business metrics through data-driven experimentation and strategic decision-making. In this role, you'll own the product roadmap, collaborating cross-functionally with engineering, design, marketing, and analytics to execute impactful projects across acquisition, activation, retention, and referrals. Ideal candidates have 6+ years of product management experience, a strong technical background, and a passion for building exceptional consumer-facing products.</p><p>This is a remote role.</p><h3>What we are looking for:</h3><ul><li>Proven track record of driving significant impact on critical metrics at scale.</li><li>Extensive experience leading the development, execution, and testing of complex experiments with measurable impact on acquisition, activation, retention, and referrals.</li><li>Obsessed with moving critical business metrics through data-driven strategies.</li><li>Demonstrated ability to make high-stakes decisions after weighing all relevant factors, including experience, brand, business impact, technical complexity, and cross-functional considerations.</li><li>Ability to analyze user data, gather business requirements from multiple stakeholders, and transform them into actionable product specifications.</li><li>Deep empathetic understanding of user experience and user research.</li><li>Strong technical background in product and software development, with experience mentoring junior PMs or cross-functional partners.</li></ul><h3>Responsibilities of the role:</h3><ul><li>Own and drive initiatives that meaningfully impact metrics across traffic, conversion, activation, renewal, and referrals.</li><li>Develop and maintain a product roadmap and strategy in collaboration with engineering, design, marketing, operations, and analytics.</li><li>Collaborate across engineering, data, design, and the AI teams to build new learning experiences.</li><li>Lead cross-functional alignment on initiatives, ensuring stakeholder buy-in and smooth execution.</li><li>Write detailed user stories, identify edge cases, and work with the engineering team to roll out features in an agile, continuous deployment environment.</li><li>Own Quality and Craft, ensuring a consistently high standard for design, user experience, and execution across all initiatives</li><li>Focus on elevating the brand experience, improving the polish and cohesion of key product areas</li><li>Ensure that product decisions balance both business impact and brand integrity, maintaining an exceptional user experience</li></ul><h3>Requirements:</h3><ul><li>Love creating amazing consumer products.</li><li>6+ years of experience in product management with a proven record of driving high-impact initiatives.</li><li>Experience working on consumer-facing products, ideally having led a 0-1 product or feature.</li><li>Metrics-driven mindset, with a strong track record of using data to guide decisions, prioritize work, and measure impact.</li><li>Proven ability to lead projects focused on raising the bar for Craft and Quality, improving UX in core experiences like casting and playback.</li><li>Experience with Personalization strategies that make digital experiences feel smarter and more relevant to individual users.</li><li>Experience designing and running A/B tests and experiments to optimize user flows, drive growth, and validate hypotheses at scale.</li><li>Familiarity with monetization or upgrade flows, including surfacing value at key moments to improve conversion to higher-tier plans.</li><li>Bachelor’s degree (degrees in engineering / CS is a major plus.)</li><li>Knowledge and passion for education, online experiences, and brand.</li></ul><p><b>At MasterClass</b>, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.</p><p>The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.</p><p>MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.</p><p>Ontario, CAN Salary Range</p><p>$146,000 - $152,000 CAD</p><p>Create a Job Alert</p><p>Interested in building your career at MasterClass? Get future opportunities sent straight to your email.</p><p>Accepted file types: pdf, doc, docx, txt, rtf</p><p>LinkedIn Profile *</p><p>Will you require visa sponsorship to work legally in the United States, now or in the future? *</p><p>How many years of experience do you have working on consumer-facing digital products? * Select...</p><p>Have you directly owned product strategy for a feature or initiative that impacted revenue or user retention? * Select...</p><p>Have you led a product initiative focused on improving the quality, polish, or reliability of a core user experience (e.g., playback, casting, navigation)? * Select...</p><p>Have you worked on a product or feature that used user behavior or data to personalize the experience (e.g., recommendations, dynamic content, tailored UX flows)? * Select...</p><p>Have you conducted A/B testing or experimentation to enhance product performance in terms of user engagement and retention? * Select...</p></p> #J-18808-Ljbffr