Sr. Marketing Operations Manager (Hybrid)

Job Description

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine. You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction‑free.

This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel.

If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—let’s talk. You’ll help transform our marketing technology ecosystem into a powerful growth engine.

These are the key ways you’ll contribute and create impact in this role:

Stack Ownership & Reliability

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad‑tech integrations, tracking pixels, and tags).


• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.


• Co‑own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.

Data Quality & Governance

• Build and manage audiences and target segments across marketing channels.


• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.


• Oversee data governance across systems, ensuring data is current and accurate.

Systems & Integration Enablement

• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.


• Support lifecycle automation and campaign workflows to improve speed to market.


• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

Project Delivery & Cross‑Functional Partnership

• Serve as the primary project owner of marketing operations projects, driving cross‑functional results.


• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.


• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.