Okta
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Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About The Role
Okta is seeking a Senior Product Marketing Manager to join our Competitive Intelligence (CI) team.
This team is at the forefront of research and analysis in the highly competitive Identity and Access Management (IAM) space. We identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. We thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment. This role will have a specific focus on customer retention by directly working with our Customer First and Renewal Teams.
Key Responsibilities
- Support the field teams with strategic guidance during critical sales and renewal cycles by delivering timely and relevant competitive insights.
- Conduct in-depth research and analysis of competitors in the IAM market using publicly available resources, with a strong focus on Microsoft’s IAM products.
- Stay up to date on Microsoft’s IAM and Security product development (e.g. Governance, Permissions Management, Identity Protection, Defender lineup, and Sentinel).
- Set up environments for integration testing to gain hands-on experience and identify opportunities to simplify our customers’ environments.
- Identify competitive differentiators and market trends to inform product strategy, positioning, and identify new threats.
- Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies.
- Build and maintain competitive assets, such as battlecards, whitepapers, presentations, and playbooks to enable field teams.
- Deliver training for product and field teams covering topics such as strategy, competitor products, and market trends.
- Contribute to and help maintain our database of competitor information.
- Contribute to a monthly newsletter that highlights developments and trends in our market.
- Up to 25% travel for customer visits, internal and external conferences.
Qualifications
Must-Haves:
- Proven experience and strength in research, analysis, benchmarking, and building competitive intelligence assets in the IAM space.
- Advanced knowledge of Microsoft IAM products (e.g., Entra ID, Entra External ID, Active Directory, Active Directory Federation Services, Conditional Access, MFA, and Identity Governance).
- Hands-on experience setting up and configuring client devices in Microsoft environments on multiple platforms (Windows, MacOS, ChromeOS, Linux, iOS, Android), including experience with virtualization.
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights.
- Ability to work collaboratively across teams in a fast-paced, dynamic environment.
- Must be self-motivated and able to work independently with limited oversight.
- Ability to prioritize and meet deadlines.
- Working knowledge of identity protocols (e.g., SAML, OAuth, OpenID, SCIM).
- Experience working with Hybrid Identity (Active Directory + Okta or Entra ID).
- Experience setting up SSO & provisioning for SaaS applications.
Bonus points for:
- Hands-on experience and knowledge of the Okta Suite of Products.
- Knowledge of Microsoft Security Products (Defender XDR, Defender for Identity, Sentinel).
- Hands-on work with MDM or UEM products (e.g., Intune, Workspace One, JamF).
- Experience with products like Ping, ForgeRock, Sailpoint.
- Understanding of legacy authentication and authorization protocols (Kerberos, NTLM, LDAP).
- Fundamental knowledge of marketing principles and practices.
Why Join Us
You’ll have the opportunity to shape competitive strategies in cybersecurity. Your work will impact how we position against competitors, providing teams with tools and insights for success. If you’re passionate about research and analysis, we want to hear from you.
The salary ranges vary by location and include additional benefits such as equity, bonus, health insurance, 401(k), and paid leave. For details, visit: https://rewards.okta.com/us and https://rewards.okta.com/can.
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