Salesforce Marketing Cloud Senior Developer
Job Description
The role requires hands on coding, strong technical expertise, solution architecture skills, and leadership in managing projects, guiding a development team through onsite-offshore model, and ensuring high-quality deliverables that meet business objectives.
- Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.
- Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder
- Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.
- Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.
- Build personalized, dynamic, and automated campaigns in SFMC and Pardot.
- Develop complex SQL queries for audience segmentation and reporting.
- Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.
- Oversee and contribute to Pardot form design, landing pages, scoring, and grading.
- Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).
- Design secure API integrations with external platforms.
- Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.
- Mentor and guide junior developers, admins, and campaign specialists.
- Manage project timelines, sprint planning, and stakeholder communications.
- Review deliverables for code quality, scalability, and performance optimization.
- Ensure CAN-SPAM, GDPR, CASL compliance for all campaigns.
- Monitor campaign performance and recommend optimization strategies.
- Maintain platform health checks, release management, and documentation.
- Ability to conduct code reviews, solution reviews, and performance optimization sessions.
- Strong documentation and presentation skills for both technical and business audiences.
Requirements
Technical Skills:
- Journey Builder, Email Studio, Mobile Studio, Automation Studio
- AMPscript, SSJS, HTML/CSS, SQL
- Data Extensions, Contact Builder, Audience Segmentation
- API development experience (REST/SOAP).
- Data modeling and ETL workflows in SFMC.
Certifications:
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Administrator
How to Apply
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- Click the "Apply Now" button below.
- Review the safety warning in the modal.
- You will be redirected to the employer's official portal to complete your application.
- Ensure your resume and cover letter are tailored to the job description using our AI tools.
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This role is with Maarut Inc in Toronto.
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