Marketing Manager


Website IQ PARTNERS Inc.

Marketing Manager – Montreal (Hybrid)Our client a diabetes equipment supplier has partnered with Kayla Vangorkum and Kelly Meadows of IQ Partners to find them an experienced and dynamic Marketing Manager to join their team. The successful candidate will be responsible for developing and implementing strategic marketing initiatives to enhance brand awareness, engagement, and market presence. The Marketing Manager will play a key role in driving the success of product launches, ensuring brand consistency, and collaborating with cross-functional teams to deliver impactful marketing Responsibilities:Brand Strategy and Planning:Develop comprehensive brand strategies and plans to increase awareness and engagement.Create content integration strategies for all marketing channels.Brand Consistency and Recognition:Enhance brand consistency and recognition through the development of strong visual elements and messaging.Establish guidelines and resources to ensure accurate representation of the brand across various platforms.Analytics and Strategy Evaluation:Utilize analytics results to evaluate marketing and brand awareness strategies for continuous improvement.Product Launch Campaigns:Develop and drive product launch campaigns, collaborating with key functions such as global Marketing communications, sales, and customer experience.Cross-Functional Collaboration:Collaborate with internal and external teams to ensure alignment with the commercial strategy.Innovation and Creativity:Bring forward new ideas to reach target customersBudget Management:Effectively manage the budgets for all marketing campaigns, advisory boards, and conferences.Qualifications:Bachelor’s degree in marketing, Business, or a related field.Bilingual (English and French) both written and spokenProven experience in developing and implementing successful marketing strategies.Strong analytical skills with the ability to interpret data and make informed decisions.Excellent communication and collaboration skills.Demonstrated ability to manage budgets effectively.Willingness to travel as needed.


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