Marketing Manager

Full-Time

Website Forever New Clothing

Step into the world of Ever New, where fashion knows no boundaries. Emerging from Forever New in Melbourne, Australia, a global brand with over 300 stores in 11 countries, Ever New is now in the midst of rapid expansion across Ever New, our DNA is shaped by a set of core values that guide our every step:Think CustomerRespect for allKeep it SimpleTake ResponsibilityAct with PaceYOUR DREAM OPPORTUNITYBased out of Toronto, Canada, you will take on the exciting challenge of elevating awareness and consideration for the Ever New brand in the Canadian market. This exciting opportunity will see you develop a targeted local marketing strategy to boost both store footfall and online traffic, all whilst ensuring a flawless execution of all local marketing initiatives and maintaining alignment with the you’re a strategic marketing professional ready to make a significant impact on a global stage, get excited to:Develop a strategy and plan around brand storytelling that will resonate with local Canadian marketDevelop a marketing strategy to increase brand awareness and drive acquisitionIdentify relevant brand partnerships and collaborations that align well with the brandProvide input into PR strategy with agency and internal brand communications teamIn partnership with Brand and Digital teams develop annual marketing plans and key brand momentsBe a professional and inspiring spokesperson and custodian for the brand, both with internal and external partiesKeep abreast of competitor activity and industry news to stay informed about innovative retail projects, up and coming talent and influencers, and best practicesPresent innovative ideas to create emotional brand connectionsProactive improvement of plans, ideas and processes that contribute to the brand’s successManage retail centre marketing activityManage all Hudson’s Bay marketing programsForm local partnerships and build out marketing programs with financial institutions and other relevant strategic partnersManage all media events, influencer relations, and paid influencer programsPartner with PR agency to further enhance relationships with TV and celebrity stylistsSupport launch of loyalty program in Canada with training and marketingDevelop and execute exciting brand and store event conceptsDevise and implement seasonal in-store activations to drive traffic and acquisitionManage social social media channels for Canada including local content and posting (Meta, Pinterest, Tik Tok, etc.)Manage Canada marketing calendar and syndicate with relevant updatesManage all paid advertising including out of home programs and advertorial placements in the marketManage Canadian marketing budgetShare sales results and evaluation of what worked and what didn’t for all marketing initiativesReport on cultural trends, local retail initiatives, etc.Participate in weekly Canada trade calls and monthly brand callsParticipate in weekly calls with CMOParticipate in weekly calls with NH Brand CoordinatorTHE SKILLS AND EXPERIENCE YOU OFFER USTertiary qualifications in a relevant Marketing roleProven experience 5+ years working in marketing strategy, partnerships, and eventsAbility to develop clear and actionable plans that drive the brand’s commercial KPIsAbility to successfully oversee and manage projects end to endSelf-motivatorEntrepreneurial-mindedCapacity to work effectively within a fast-paced, deadline-driven environmentDemonstrate effective interpersonal, communication and networking abilitiesKnows, accepts and adheres to all policies, procedures, guidelines and standardsResults-driven and ability to multitaskAbility to work effectively and level-headed under pressureFlexibility to work across the business from retail to marketing to digitalSound commercial acumen and business judgementAbility to demonstrate initiative and effectively plan and be proactive in all facets of the roleBudget managementStrong attention to detailTHE PERKS WE OFFER YOUAt Ever New, our people and customers are the heart and soul of everything we do. As our retail footprint rapidly expands across the globe, we embrace diversity and inclusion in all forms.

We believe in hiring based on capability and performance, fostering an environment where everyone has the opportunity to shine. Moreover, we understand the significance of maintaining a healthy work-life balance. As a valued member of the Ever New family, you’ll not only enjoy a wide range of exciting rewards and benefits, but also be part of a team that genuinely appreciates your talent and dedication.Join Ever New and become part of a community that values your uniqueness and offers exciting opportunities for personal and professional growth. Apply now and let your talents shine in an environment that celebrates diversity and fosters success!

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