Manager, Marketing and Communications


Website re:imagine hr

re:imagine hr is exciting to be supporting viaSport as they seek their new Manager, Marketing and Communications.About viaSport:Through collaboration, inclusion and accountability, viaSport leads the development and growth of amateur sport in BC. We help bring more families to the field, fans to the stands, athletes to the podium and sporting events to the province. Created as a legacy of the Vancouver 2010 Olympic and Paralympic Games, viaSport British Columbia acts as the Province’s lead agency to steward the growth and development of amateur sport in BC. Our aim is to make British Columbians healthier and better connected through safe, inclusive, and welcoming sport experiences.

We work to increase public trust in the power of sport and create economic growth and social development through greater access. We help the amateur sport community connect to partners, funding, resources, and other capacity-building initiatives. As a non-profit organization with an operating budget of approximately $2M, we manage government’s investment of $14M in funding. Job SummaryThe Marketing and Communications Manager is responsible for managing and implementing the strategies outlined in viaSport’s marketing and communications plans.

This person will lead a small team of qualified, motivated individuals in establishing the team and departmental goals to drive organizational strategies ahead. Some marketing goals include: maintaining brand integrity; positioning viaSport as a trusted source for knowledge and advice, and; reinforcing the organization’s position as a leader in amateur sport.Primary ResponsibilitiesContribute to, execute and monitor annual strategic marketing and communications plan, and evaluate and report on specified performance goals.Work with the marketing and communications group, and other departments, to set the yearly calendar for marketing and communications.Ensure other departments are engaged with the annual marketing and communications plan.Actively lead, manage and inspire the marketing and communications department to accomplish its goals through initiatives consistent with organizational goals and functional strategies aligned to our brand.Collaborate and support other departments through marketing and communications initiatives to help them achieve their goals.Conduct research and incorporate best practices in the development, and implementation of new marketing and communications initiatives, such as social media marketing, email marketing and other digital marketing and communications initiatives.Create, develop and maintain external supplier relationships and manage partner relations through communication and collboration.Effectively manage budgets.Manage partner relationships through communication and collaboration. Education and/or Experience5+ years of work experience effectively managing a teamBachelor/Master’s degree in Business, Journalism, Communications or related field, or equivalent.Work experience in the not-for-profit sector is considered a strong asset.Experience in corporate communications, marketing, original writing and editing, and some public relations would be an asset. Excellent understanding and familiarity with brand building and brand management.Demonstrated proficiency in digital internet marketing techniques, technologies, and solutions.Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget Are You?You are someone who knows all of the social media sites, where to post and get the word out about our initiatives as they relate to sport, inclusion, diversity, are an outside of the box thinker.

Maybe your ingenuity and creativity keep you up at night and you feel that mainstream marketing is a thing of the past?You are excited about the next new trend or platform coming down the have a passion for creating better public good through not-for-profit organizationsYou believe in having fun in all that you really enjoy working with people, in a team or collaboratively and as an individual like to tell a good story and enjoy others’ reactions to are serious about your work and eager to see results, all while having a good laughAdditional AttributesTeamworkAdaptabilityAnalytical ThinkingDecision MakingPlanning and OrganizingProblem SolvingNegotiationNetworking and Relationship BuildingLeadershipSense of humour Working EnvironmentHybrid work arrangement at home and at the Vancouver office location.Full-time (37.5 hours per week). Salary range of $65,000 to $80,000 annually based on experience. Additional compensation consdierations are; comprehensive health benefits program, RRSP matching, wellness account, three weeks vacation in the first year and more.


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