Paralucent
Paralucent is seeking a talented Lifecycle Marketing Specialist to join our team.
In this role, you will be responsible for developing and implementing marketing strategies to engage customers throughout their lifecycle with our company.
Plan and execute targeted marketing campaigns to drive customer acquisition, retention, and loyalty.
Analyze customer data to identify opportunities for optimization and personalization.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
If you are a creative thinker with a passion for data-driven marketing and a strong understanding of customer lifecycle management, we would love to hear from you!
Marketer with lifecycle marketing experience Can do program level strategy & planning – client journeys & personalization design Experience with managing implementation/execution of client journeys (e.g., in Salesforce Marketing Cloud or comparable platform)
Location: Toronto, Canada (Hybrid / occasionally working on site)
