HubSpot CRM Specialist
Job Description
About the Company
Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success in acquiring, managing, and operating multi-residential properties nationwide. The company's achievements in real estate have laid the groundwork for growth in complementary businesses, enhancing their comprehensive real estate platform. Lankin Investments prioritizes a people-first culture, fostering an environment that supports personal and professional development for all team members.
About the Role
CRM Administration & Optimization
- Manage and maintain all aspects of the HubSpot CRM, including contacts, companies, pipelines, workflows, lists, and properties.
- Ensure data integrity through regular audits, deduplication, and process enforcement.
- Optimize CRM processes to improve usability, adoption, and accuracy across departments.
Automation & Campaign Support
- Build, test, and manage automated workflows for lead nurturing, lifecycle management, and customer communication.
- Partner with marketing and sales to implement lead scoring, routing, and campaign tracking.
- Support integration between HubSpot and other tools (e.g., LinkedIn, Salesforce, Google Ads, reporting platforms).
Reporting & Dashboard Management
- Design and maintain real-time dashboards and reporting for marketing, sales, and leadership teams.
- Track key performance metrics such as lead generation, funnel conversion, campaign ROI, and customer acquisition cost.
- Provide insights and recommendations to enhance marketing and sales performance.
Marketing Operations & Enablement
- Collaborate with the marketing team to improve campaign execution and reporting accuracy.
- Manage marketing assets, templates, and workflows within HubSpot.
- Ensure compliance with data privacy and email marketing regulations (CASL, GDPR, etc.).
Qualifications
- 2-4+ years of experience managing HubSpot CRM and Marketing Hub (Pro or Enterprise level preferred).
- Strong understanding of CRM architecture, automation logic, and reporting.
- Experience with data management, integrations, and marketing analytics.
- Proficiency in Excel/Sheets and comfort interpreting data and metrics.
- Excellent organizational and communication skills.
- HubSpot certifications (Marketing Software, Sales Hub, Reporting, Operations Hub) are a plus.
Pay range and compensation package
We offer a competitive compensation package, including performance-based incentives, the ability to invest in our funds, comprehensive health benefits, and opportunities for professional growth and development.
Equal Opportunity Statement
At Lankin Investments, you will be part of a dynamic and supportive team that values entrepreneurial drive, integrity, and collaboration. Join us in our mission to create lasting value for our investors and make a positive impact on the communities we serve.
How to Apply
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- Click the "Apply Now" button below.
- Review the safety warning in the modal.
- You will be redirected to the employer's official portal to complete your application.
- Ensure your resume and cover letter are tailored to the job description using our AI tools.
Frequently Asked Questions
Who is hiring?▼
This role is with Lankin Investments in Vaughan.
Is this a remote position?▼
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What skills are needed?▼
Refer to the "Job Description" section above for a detailed list of required and preferred qualifications.