Sundial
Location: Regina, Saskatchewan
Company: SNDL Inc. | Wine and Beyond
Employment Type: Full-Time | Retail Management
About Wine and Beyond & SNDL
Wine and Beyond is one of the largest privately-owned liquor retailers in Canada and part of the SNDL family, which also includes Ace Liquor, Liquor Depot, Value Buds, and Spiritleaf. SNDL is the country’s largest private-sector liquor and cannabis retailer, known for innovation, excellence, and growth.
We are now hiring a General Manager for our brand-new Wine and Beyond location in Regina!
The Opportunity
As the General Manager, you will lead a multi-million-dollar retail liquor store, managing operations, people, inventory, and customer service. This role requires strong leadership, strategic thinking, and retail operations knowledge, with an eye for detail and a passion for creating a customer-centric culture.
Key Responsibilities
Hire, train, coach, and inspire a high-performing retail team
Set clear priorities, lead team huddles, and conduct performance reviews
Build a culture of accountability and professional growth
Retail Operations:
Ensure compliance with all provincial liquor laws (TAP, ProServe, AGLC/SLGA, etc.)
Manage scheduling, payroll, merchandising, and daily operations
Maintain store cleanliness, presentation, and inventory accuracy
Drive a sales-focused culture through education and customer engagement
Resolve customer concerns professionally and promptly
Lead by example in upselling and promoting exclusive labels
Manage budgets, interpret P&Ls, and control labor/inventory costs
Monitor KPIs and lead action plans for improvement
Partner with Regional and District Managers on financial performance
What You Bring
Minimum 2 years of experience in a management role (liquor or retail strongly preferred)
3+ years in a big-box or high-volume retail environment
ProServe/Serving It Right/TAP certification (or ability to obtain)
Post-secondary education an asset
Strong leadership, communication, and customer service skills
Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends)
Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)
Why Join Us
Competitive salary + full benefits
Staff discounts and free uniforms
Career advancement opportunities within SNDL
Incentives, contests, and team recognition
Ready to Build Something Great in Regina?
If you are a hands-on retail leader looking to make an impact and grow with a trusted national brand, apply now to lead our new Wine and Beyond store in Regina.
We thank all applicants for their interest, but only those selected for interviews will be contacted.
SNDL is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.
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