Email Marketing Specialist


Website AIR MILES Reward Program

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers Email Deployment Specialist role supports targeted marketing efforts through the email channel.

The successful candidate will be an individual with a strong background in Email Marketing – with exceptional attention to detail, knowledgeable, who thrives and can prioritize in a fast-paced environment. The role is responsible for taking the strategic roadmap of e-campaigns, and is accountable for the successful execution, QC, and any required data scripting in fulfilling the execution work for email campaigns entails working with the email development and data teams to adjust and amend the HTML so that it satisfies personalization and dynamic content as well as additional technical requirements. The complexity varies for every campaign, and the proper segment scripting and QC ensures a successful delivery to the customer’s inbox. The role is accountable and responsible for the successful management and timely delivery of properly built email campaigns.

This role will also be accountable to have top-level understanding of data, industry best practices and knowledge of the tools that are employed by the deployment department. The role works within our new agile framework, and the candidate will be able to speak to email execution, data as well as HTML requirements within this framework.Responsibilities · Oversee the build and successful deployment of email campaigns.· Troubleshoot, resolve issues and liaise with suppliers where necessary · Support creative design and email development teams with best practices and technical expertise· Develop Process Documentation and communication of changes to workflow processes · Provide active support and partner with development and campaign analyst team in determining versioning and set-up of campaigns, from simple one-offs to multi-version to fully dynamic, targeted emails· Participate in the creation and maintenance of reusable email assets and templates for future use· Review campaign submissions and ensure adherance to agreed-upon work back schedules · Ensure that best practices are followed and that Email Campaigns are built in an efficient manner· Work on major initiatives that support key business objectives · Participate in email campaign briefing meetings and present additional expertise on e-campaigns based on previous issues, resolutions, emerging concepts, industry trends and best practices Qualifications· Minimum of 5 years of directly related work experience in e-mail marketing, analytics, and web development.· Experience in executing and managing e-mail campaigns with demonstrated expertise in CASL compliance.· Knowledge of accessibility in e-mail an asset· Strong working knowledge of best practices for email marketing, email trends, industry standards, responsive design· Proven experience in data-driven campaigns and creative thinking along with strong organizational and analytical skills.· Prior experience validating the ability to work in a fast-paced, dynamic environment with competing deadlines and multiple priorities along with a positive, self-motivated attitude is essential.· Additional experience working with creative development platforms such as Adobe Creative Cloud, Adobe Marketing Cloud (specifically, Adobe Experience Manager) and business platforms like Microsoft Office· Working experience with e-mail service providers (such as Adobe Campaign, SalesForce, etc.) is beneficial.


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