Director, Product Marketing

  • Full-Time
  • Canada
  • 288000
  • Applications have closed

TELUS International.

About TELUS International TELUS International (NYSE and TSX: TIXT) designs, builds, and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions and capabilities span digital strategy, innovation, consulting and design, digital transformation and IT lifecycle solutions, data annotation, and intelligent automation, and omnichannel CX solutions that include content moderation, trust and safety solutions, and other managed solutions. Fueling all stages of company growth, TELUS International partners with brands across high-growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality.

Learn more at: TELUS International’s (TI) Product team is a results oriented, learning based organization that lets you jump right in and take on our most challenging projects. Namely, the relentless focus on innovating new & reliable customer experiences for our various portfolios. The Global Portfolio includes offerings in Customer Experience Mgt, Trust and Safety, AI Data Solutions, Digital Services, and Consulting. Responsibilities Lead the Global Product Marketing team , infuse best practices to encourage product marketing innovation driving growth from our portfolio.

Key stakeholder in the PLM process with accountability of the Product Marketing deliverables. Measure, Review and Report on data to show the success of campaigns and Product Marketing deliverables against the PLM and Portfolio to drive constant improvement and Value of the team. Shape the evolution of our Portfolio, through Product Marketing , and help our client’s customers have a seamless experience. Deliver Product Marketing plans for our Global portfolio that allow customers to connect with brands while increasing our competitive advantage Bring cross functional teams together to bring incredible Product marketing ideas to life across the Portfolio Responsible for bridging the people, technology and process perspectives of TI Portfolio together for our prospects and clients through Product marketing.

The ability to grasp and translate product capabilities into valuable customer benefits is crucial Become the expert in understanding our different vertical buyer and customer groups, what they value, and the challenges they face when they interact Lead a team of innovators, evolve ways of working cross functionally to bring the best product marketing content to the market collaboratively How the position contributes Along with being a hands on contributor, lead a team which will be responsible for Product marketing, go to market across the Global portfolio Create internal processes to enable fast, efficient scaling of the go to market activities where none exists, make recommendations, based on metrics, where there are processes that can be improved. Drive the creation of Product marketing strategies across the Portfolio; working closely with Portfolio Management but also involves partnering with Customers, Human Resource, Marketing & Technical teams, as well as industry associations to provide product marketing leadership on our strategy and roadmap generation Collaborate with Marketing and other Product team members in the development of differentiated marketing content in the form of messaging platforms, presentations, data sheets, technical white papers, web content, blog posts, and other digital assets Develop product positioning and messaging that differentiates TI in the marketplace Market intelligence – be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to crush them; be the expert on all buyer personas. Understand their buying agendas, and how they evaluate and buy, including how the competition co-exists in the same buying cycle Product Marketing Go-To-Market – plan, create, lead and measure product marketing initiatives and launches of new products and releases and manage the cross-functional implementation of the Product Marketing plan (in line with the PLM process) Sales enablement – develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the sales team to leverage customer opportunities Manage multiple projects simultaneously, proactively communicating prioritizations, issues and decisions Lead and build ad hoc teams established to identify, investigate, measure, and resolve risks Accountability for communicating the overall status of initiatives and escalation of issues to Global Head of Portfolio Enablement Leverage expertise in Customer Care and Content moderation markets to influence product innovation, roadmap priorities, and requirements.

Utilize or be familiar with design thinking, Lean, and agile methodologies as applied to Product Marketing New product ideation through insights obtained by talking to our customers, monitoring our competitive landscape, as well as interfacing with buyers, technology and social trends Support the development of solid business case justifications for investments in new Portfolio offerings and services Create and present materials to senior audiences in the PLM governance forums which relays information in a logical and clear format. Conduct project kick-offs and assessments to define the project and do some initial high-level planning Analyze, track and share the details of the product marketing performance to make sure it’s working well. Work collaboratively with technical solutions, product development, and labs who are responsible for product development and enhancement Skills Ability to understand and translate emerging trends into business-oriented and customer-centric value propositions. Experience in understanding complex solutions, while collaborating to build the case for intelligent trade-offs between delivery time/quality/scope and cost.

Ability to dive into first-hand and 3rd party research and build Market Strategy plan Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences Strong leadership skills that encourage teams to align, highly creative energy with a drive for innovation; accustomed to managing in a matrix environment; solid interpersonal skills and self-awareness with the ability to give, take, and act on, feedback in a positive way, always Creative problem solving skills that inspire the team to look at consumer and business problems and solve with positioning of our Portfolio Team Player: interest in learning from others, and in teaching others Help develop sales training materials for global field, inside sales, and sales engineering organizations Strong ability to multitask, manage multiple deadlines and priorities, and drive projects through to completion, while collaborating with other teams. Quick study, and proven self-starter, self-directed, self-motivated; ability to move forward with minimal or ambiguous guidance and work on multiple projects simultaneously Innovation: Not satisfied with the status quo and willing to tirelessly push for new and creative services to meet our client’s needs Aptitude and interest to quickly learn new and emerging technologies. Thrive on having the opportunity to identify opportunities and new areas to explore. Comfortable with exploring the unknown Relentless focus on the customer experience as new services are delivered.

Curiosity, willing to get into the details of a problem and solution Qualifications 5-7 years in product marketing, product operations or marketing role with at least 4 or more years of experience as a product owner, marketing director, market manager, or similar with a tech-oriented company. Experience leading one or more team members with remaining time spent as a hands on contributor Understanding of marketing to the customer experience technology market and buyer dynamics. Exceptional English writing and presentation skills Oriented towards making an impact and producing results Outstanding interpersonal skills with collaborative working style Self motivated and able to take initiative without needing a high level of supervision Bachelors or Masters Degree in Marketing, Technology, Business External client-facing experience is preferred; solid professional presence You must have some experience with Sales, Sales Enablement, Marketing with a Broad understanding of the Global Portfolio. Great-to-haves Experience with or exposure to Agile & Lean methodologies Project management skills with focus on driving results Home Office/Remote Canada, US, Physical Requirements: (for US positions) Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. TELUS International Values: TELUS International recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all applicants must demonstrate behaviors that are reflective of our values: We passionately put our customers and communities first We embrace change and innovate courageously We grow together through spirited teamwork At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.