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Digital Specialist

Insight Global

Toronto, Canada

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Posted: 1 day ago

Job Description

<p><b>Duration: 1 Year Contract</b></p><p><b>Location: Toronto 1x biweekly or remote </b></p><p><b> </b></p><p><b> Interview Process</b></p><ul><li><b>Format: Single-round interview</b></li></ul><p><br></p><p><b> Must-Have Skills</b></p><ul><li><b>Strong expertise in data validation and troubleshooting</b></li><li><b>Hands-on experience with Adobe Analytics and Google Analytics</b></li><li><b>Solid understanding of data architecture and data design principles</b></li><li><b>Proficiency with GitLab for version control and collaboration</b></li><li><b>Exceptional critical thinking, logical reasoning, and attention to detail</b></li></ul><p><b> Nice-to-Have Skills</b></p><ul><li><b>Experience with Snowplow (highly desired)</b></li></ul><p><b> Project Scope</b></p><p><b>The candidate will play a key role in the implementation and validation of a Snowplow-based digital analytics pipeline. This includes:</b></p><ul><li><b>Supporting the launch of a new iOS app by tracking user interactions (e.g., page views, tile clicks)</b></li><li><b>Mapping and analyzing the customer journey to measure app success</b></li><li><b>Collaborating with stakeholders to define and report on key performance indicators (KPIs)</b></li><li><b>Designing and recommending the data architecture needed to support analytics goals</b></li></ul><p></p>
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