Digital Marketing Manager

Job Description

<h3>Job Description</h3><p>Job Description<p>Salary: $70,000.00 to $85,000.00 per year (based on experience)<br /><p>Digital Marketing Manager<br /><em>Compensation: $70,000 $85,000 (based on experience)</em><br /><em>In-person role, Edmonton, AB</em></p><p><br><br></p><p>About Us<br />Cattail Crossing Golf & Winter Club is more than a golf course its a community hub where people come together year-round for golf, dining, events, and celebrations. Alongside our sister companies (Omnia Training) in landscaping, construction, training, and hospitality, were part of a growing group of businesses that are shaping experiences across Alberta. From Out of Bounds Restaurant to large-scale community events, we take pride in building brands people love and remember.</p><p><br><br></p><p>Who Were Looking For<br />Were searching for a digital marketing professional who thrives in a fast-paced, hands-on role. Youre a strategist and a doer someone who can design a campaign, execute it, and analyze its performance. Youre creative but also detail-oriented, comfortable juggling multiple brands, and excited about the idea of bringing fresh ideas to the table. If you want to make a visible impact across a diverse group of companies, this role is for you.</p><p><br><br></p><p>Key Responsibilities<br /> Updating and maintaining company websites (content, SEO, landing pages, promotions, plugins, UX improvements)<br /> Managing digital ad campaigns (Meta, Google, retargeting, display) and optimizing ROAS<br /> Implementing marketing automation workflows for email, SMS, and CRM integrations<br /> Setting up, tracking, and optimizing lead funnels and conversions across multiple business units<br /> Monitoring analytics (Google Analytics, Meta Insights, Mailchimp reports, CRM dashboards) and preparing executive performance reports<br /> Conducting A/B testing for ad creatives, landing pages, and campaign funnels<br /> Managing paid media budgets, pacing, and forecasting across multiple channels<br /> Developing and managing SEO strategies including keyword research, backlinking, and local SEO for multiple brands<br /> Implementing tracking tools and pixels to improve attribution and campaign accuracy<br /> Coordinating event marketing logistics (digital campaigns, online ticketing, sponsorship promotions)<br /> Liaising with agencies (SEO, PPC, creative, PR, radio/TV vendors) to ensure alignment and ROI<br /> Researching competitors and market trends to identify growth opportunities<br /> Identifying and recommending new tools, digital platforms, and technologies to improve marketing efficiency and performance<br /> Supporting online reputation management and digital customer engagement strategies</p><p><br><br></p><p>Preferred Skills & Experience<br /> 5+ years of experience in digital marketing, with proven results in paid media, SEO, and analytics<br /> Strong knowledge of Google Ads, Meta Business Manager, GA4, and tracking pixels<br /> Experience managing WordPress or similar CMS platforms (plugins, optimization, troubleshooting)<br /> Proficiency with marketing automation tools (Mailchimp, HubSpot, or similar)<br /> Creative mindset with technical expertise able to connect strategy, execution, and performance<br /> Strong organizational skills and the ability to manage multiple campaigns simultaneously<br /> Excellent communication skills to work with vendors, agencies, and internal teams</p><p><br><br></p><p>Why Join Us?<br />This isnt just another marketing role its a chance to shape the growth of multiple businesses under one umbrella. Youll see the direct impact of your work, whether its a sold-out golf tournament, a packed restaurant, or a successful training campaign. Youll join a collaborative, supportive team that values creativity, initiative, and results.</p></p></p>