Content Manager


Website Hemlane

OverviewHemlane is looking for a Content Manager to join our rapidly growing company. Our platform changes the way rental properties are managed. We provide rental owners with a flexible solution to manage their properties from anywhere in the world by using our SaaS, a tech-enabled operations team, and a marketplace of real estate this role, we’re looking for a team player who has a track record in executing on growth initiatives at other venture-backed firms (from Seed to Series D preferred). The position requires broad marketing experience, including SEM/SEO, direct mail, affiliate marketing, and other online/offline work in a fast-paced environment, with a small team of engineers, account managers, and operations specialists.

If you love solving complex problems and aspire to change an industry, Hemlane is the place for Overview:We are seeking a Content Manager to join our dynamic team at Hemlane. This role is ideal for someone who is a passionate producer of engaging narratives, as they will need to express a deep understanding of the needs of property owners and managers. By partnering with internal stakeholders, you’ll shape customer learning journeys, delivering impactful content strategies that drive adoption across multiple platforms – you’ll develop insightful reports, compelling podcasts, articles for seo and strategic social campaigns. From concept to execution, you’ll lead content marketing initiatives, adapting strategies based on performance, audience insights, and market dynamics, while ensuring the health of our content calendar, seo and social media strategy.

This role offers the chance to not only create content but also drive continuous improvement based on customer feedback and product evolution.Responsibilities:Deeply understand our target audience: Property owners + Property Managers. You’ll immerse yourself in this community, both online and IRL, and report back with persona insights and content recommendations.Partner with internal stakeholders to define/refine and drive the customer learning journey for a key customer cohort, then deliver content against set strategy to drive adoption and seoDevise content marketing tactics to reach individuals across a variety of mediums: whether it’s industry reports, podcasts, webinars, linkedIn campaigns, meta campaigns or guest posts on leading publications in Industry.Drive content marketing campaigns from idea to execution. You’ll create plenty of content yourself, from blog posts to webinar tracks—but you’ll also have the opportunity to partner with external writers and designers, to bring your ideas to life.Evolve your content strategy based on performance, persona insights, new Hemlane products, as well as developments in the news the health of our content calendar and social media strategy – ensuring accuracy, freshness, searchability, and usability across all of our contentCollaborate with cross-functional partners and stakeholders to supportGTM launchesTake implicit and explicit customer feedback and drive continuous improvements around our product positioningRequirements4+ years of experience working in multi-channel content creationStrength in creative, authentic storytellingHands on experience with SEO and web traffic metricsPrevious experience in writing Press ReleasesExpertise across all organic social media platformsExperience with creating personalized, effective messages for different target demographicsTrack record of contributing to successful product launchesStrong project management skills and experience with superb attention to detailLocationCalgary preferred where have an office, open to remote.PerksFlexible environment where you can work from home or come into our officeTraining and mentorship from leadership who are the top in their fieldCollaboration with an innovative team where you’ll build lifelong friendsUnlimited vacation and ability to work remotely if you travelTwice a year team offsites (for your team and for the whole company)Dinners with the team and other group eventsGreat place to build a careerLearn other aspects of tech like engineering, product management etc.Apple Macbook ProAbout UsHemlane is a fast growing real estate tech platform with $12M+ in funding. Property management is a $52B industry that has not changed in over 100 years.

Over 72 percent of rentals are not managed by third party companies. The majority of rental owners don’t want traditional management. Hemlane opens up the opportunity of property management by providing a flexible and transparent solution. We make residential real estate better for everyone involved – owners, leasing agents, managers, and tenants.Ranked #1 by Gartner, check out our 5-star verified reviews.


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