Communications Advisor

Job Description

<p><h3><b>Communications Advisor</b></h3><p>Penticton is a vibrant, innovative, healthy waterfront city focused on sustainability, community, and economic opportunity. At the City of Penticton, our goal is to serve our residents, businesses, and visitors through good governance, partnership and the delivery of effective and community-focused services.</p><p>The City of Penticton is looking to fill the position of <b>Communications Advisor</b> in our <b>Communications and Engagement Department</b>. The Communications and Engagement Department helps residents stay connected with their community by providing them with timely and accurate information about City services and supporting their involvement in City decisions that affect their lives.</p><p>Reporting to the Manager of Communications and Engagement, the <b>Communications Advisor</b> is a dynamic communicator with a solid understanding of strategic communications. The Communications Advisor is responsible for delivering a diverse range of communication, engagement and marketing strategies for assigned departments within the City of Penticton. This position has cross-functional coordination responsibilities and supports the execution of the City's strategic priorities and annual communications strategy.</p><p><b>Key Responsibilities:</b></p><ul><li>Develops and implements strategic communications plans to support City programs, services, and initiatives.</li><li>Develops and implements marketing strategies and plans that align with corporate priorities and departmental goals.</li><li>Leads public engagement initiatives, ensuring alignment with departmental and corporate goals.</li><li>Provides expert advice on communication channels, messaging, and audience engagement.</li><li>Creates and manages content across various platforms including digital, print, social media, and media relations.</li><li>Coordinates and supports public engagement activities, including planning, facilitation, and reporting.</li><li>Creates and develops digital content strategies and content tailored to diverse audiences and platforms.</li><li>Supports crisis communications planning and response, including rapid development of messaging, coordination with leadership, and media relations.</li><li>Monitors and evaluates the effectiveness of communications strategies and adjust plans to improve outcomes.</li><li>Manages project timelines, budgets, and resources to deliver high-quality communications products.</li><li>Upholds and promotes the City's brand and reputation through all communications efforts.</li><li>Researches and applies best practices in communications, marketing, public engagement, and crisis response.</li><li>Reviews and approves communications materials developed by team members and other departments.</li><li>Supports internal communications to foster employee engagement and alignment with corporate values.</li><li>Supports the development of marketing and communications materials by contributing to graphic design and layout.</li><li>Supports issues management, media relations and crisis communications by preparing key messages, monitoring media coverage, coordinating responses, and advising senior staff on communications strategies.</li><li>Develops and implements strategic communications plans that align with organizational priorities.</li></ul><p><b>Required Knowledge, Abilities & Skills:</b></p><ul><li>Strong written and verbal communication skills.</li><li>Strong public relations and interpersonal skills.</li><li>Strong organizational, project management and administrative skills.</li><li>Demonstrated ability to maintain confidentiality.</li><li>Experience with operational and capital projects communications.</li><li>Knowledge of local government and the role of communications and engagement.</li><li>Knowledge of IAP2 public engagement principles and best practices.</li><li>Proficient in multiple social media platforms, including Facebook, Twitter, and Instagram.</li><li>Ability to deliver creative, engaging, and professional content.</li><li>Ability to write in a variety of styles.</li><li>Ability to work independently with minimal supervision and as part of a team.</li><li>Self-motivated and creative.</li><li>Skilled with Microsoft Office suite of programs.</li><li>Skilled in proofreading and correct use of the English language.</li><li>Ability to take initiative, exercise sound judgement and to work independently.</li><li>Ability to exercise creativity, inventiveness and originality in all scopes of work.</li><li>Available to work occasional evenings and weekends.</li><li>Ability to develop and deliver digital content.</li></ul><p><b>Education, Training & Experience:</b></p><ul><li>5+ years of work experience in the communication, or marketing field, preferably with local government experience.</li><li>Completion of post-secondary degree or diploma with a specialization in communications, marketing or businesses or related discipline at a recognized institution; or,</li><li>An equivalent combination of education and experience.</li><li>Valid B.C Driver's License.</li></ul><p>The City of Penticton recognizes that great talent and great ideas come from a variety of backgrounds. We welcome all applicants to consider joining our team.</p><p_we><p>The City of Penticton is an equal opportunities employer and welcomes applications from all qualified candidates. If you require any accommodations during the recruitment process, please contact us.</p></p_we></p>
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