Chief Marketing Officer (CMO)

Job Description

<p><h3><b>What You’ll Do</b></h3>
<p>Develop and lead <b>asymmetric, high-impact lead generation campaigns</b> across paid, owned, and earned channels — with an eye for value, not volume.</p>
<p><b>Design and execute a channel-first marketing strategy</b> that helps MSPs and MSSPs understand, adopt, and champion Beauceron as part of their security stack.</p>
<p>Deploy scrappy tactics such as:</p>
<ul>
<li>Guerilla campaigns at industry events to spark attention without massive spend.</li>
<li>Thought leadership and original content that drives home how Beauceron stands out.</li>
<li>Punchy, comparison-driven messaging that speaks to the pain points legacy security awareness and training incumbents ignore.</li>
<li>Leveraging partner marketing reach and grassroots momentum rather than paid saturation.</li>
</ul>
<li>Collaborate closely with the sales teams to define and support joint GTM efforts and <b>drive partner recruitment and channel partner sales.</b></li>
<li>Lead, mentor, and grow a small but mighty marketing team, while also <b>rolling up your sleeves</b>.</li>
<li>Shape and evangelize a compelling brand narrative that <b>differentiates Beauceron</b> in a saturated market of check-the-box training vendors.</li>
<li><b>Stay close to MSP/MSSP partner behavior,</b> customer insights, and competitive shifts — and use those insights to guide strategy and execution.</li>
<li>Treat every marketing dollar as an investment — <b>ruthlessly prioritize</b>, experiment leanly, double down on what drives results, and skip what doesn’t.</li>
<li>Represent Beauceron externally as a <b>trusted brand voice</b>, building relationships with analysts, industry leaders, media outlets, and event organizers.</li>
<h3><b>What Success Looks Like</b></h3>
<p><b>One month</b>: You’ve met key partners, assessed marketing gaps, and launched scrappy wins to generate leads.</p>
<p><b>Three months</b>: GTM engine in motion with multi-channel lead-gen campaigns live.</p>
<p><b>Twelve months</b>: Beauceron is a known, respected brand in the MSP/MSSP ecosystem, with measurable double-digit growth in partner-sourced revenue.</p>
<h3><b>What You Bring</b></h3>
<ul>
<li>Proven experience marketing <b>B2B cybersecurity products through channel partners</b> (MSPs, MSSPs, VARs, or OEMs).</li>
<li>Demonstrated ability to lead marketing in a <b>resource-constrained, fast-moving environment</b>.</li>
<li>Strong understanding of <b>partner enablement, co-selling motions, and reseller marketing dynamics</b>.</li>
<li>Track record of building marketing teams, mentoring talent, and scaling systems <b>without bloating headcount.</b></li> <li>Experience creating <b>differentiated brand narratives</b> in crowded or commoditized markets.</li>
<li>Proficiency with demand generation, digital marketing, content strategy, and marketing operations.</li>
<li><b>Data-driven decision making</b>, with comfort across campaign analytics, pipeline metrics, and funnel conversion rates.</li>
<li>Excellent communication and storytelling skills to connect with executives, technical stakeholders, and partners alike.</li>
<li>Alignment with <b>Beauceron’s mission and values</b>.</li>
</ul>
<p>We know strong marketing leaders come from many paths. <b>Even if you don’t check every box, we encourage you to apply if this role excites you.</b></p>
<h3><b>Inclusion & Belonging at Beauceron</b></h3>
<p>Beauceron Security is committed to building a diverse and inclusive executive team. We believe diversity of background, identity, and perspective makes our work stronger. We welcome applicants from all qualified individuals, backgrounds, identities, and experiences — especially those who have been historically underrepresented in cybersecurity and tech leadership. If you require accommodations during the application process, please let us know at any time.</p>
<h3><b>Why Work with Us</b></h3>
<ul>
<li>You’re excited by the opportunity to have ownership over a role and grow a company.</li>
<li>We\'re a small, tight-knit group that works closely together.</li>
<li>We offer excellent health and dental benefits that start on your first day of work.</li>
<li>You’ll have a Health Spending Account and a Personal Wellness Account that refresh annually.</li>
<li>Access to Online Doctors is included with our benefits plan.</li>
<li>An Employee and Family Assistant Program (EFAP) is available 24/7 to provide wellbeing support to you and your family.</li>
<li>We offer an RRSP matching program right from your start date.</li>
<li>We maintain a training budget that every employee can apply to use for external training and professional development opportunities.</li>
<li>An active social committee plans virtual and in person events for our team to enjoy throughout the year.</li>
<li>Free on-site parking you can reserve.</li>
<li>Flexibility to work remotely or in the office!</li>
</ul>
<h3><b>How to Apply</b></h3>
<p>This is a rare chance to join a company that’s changing how people think about cybersecurity — and to help us win on brand, voice, and vision. If you’re ready to lead with purpose and punch above your weight, we want to hear from you; please apply through the button below. <b>Be sure to mention your favourite type of food in your cover letter</b>; the Beauceron team often bonds over food in local downtown Fredericton restaurants over lunch.</p></p>
#J-18808-Ljbffr