Associate Partner Strategy

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Associate Partner Strategy

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WPP Media Join to apply for the

Associate Partner Strategy

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WPP Media Overview Of Job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Overview Of Job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a

KOL Buyer Associate Partner.

The role will be responsible to drive the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

Reporting of the role

This role reports to the

KOL

Buying Lead/ Partner

part of GroupM

3 Best Things About The Job

Get to work with the most dynamic and largest influencer marketing team in Indonesia Cultivate creativity with your content ideas fueled by data Be the first in market to access the largest tech stack on content planning, working with Indonesia’s biggest brands

Responsibilities Of The Role

Planning Delivery

Supervise KOL Buying Group Head and entire division in ensuring on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients Lead in campaign delivery tracker management per brand / business unit Supervise KOL Buying Group Heads and Managers in KOL Delivery performance phasing, monitoring performance metrics based on committed plan Liaising with KOL Planning team to understand the approved KOL content plan is aligned with Buying strategy Oversee KOL Group Heads anad Managers in ensuring quality KOL briefing is on time and aligned with planned performance Support KOL Buying Lead in tracking KOL Pricing per brand and manage inflation pricing through negotiation Lead inventory management for the client assigned, ensuring inventory is at par and competitive with overall GOAT / GroupM inventory demand. Enforce 100% usage of KOL inventory and profile vetting using GroupM analytics and planning tools (i.e. GOAT Brand AI or IBEX, TikTok Marketplace) Supervise KOL Buying Managers to follow buying template and buying strategy Liaise with Trading manager to determine effectiveness of cost / cost benchmark

Campaign Management

Ensure the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly Monitor daily creator content, if implementation is following aligned and approved KOL brief Liaise with client on KOL content approval, driving quality checks on details following brief and client directions

Relationship Management

Build Relationships with influencers to ensure smooth workflow and brand relationship Update GOAT database on performance/campaign benchmarks Liaise with Trading lead to determine effectiveness of cost / cost benchmark Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed Update GOAT database on performance/campaign benchmarks

What You Will Need

Bachelor’s degree preferred 6 to 8 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency. Understand influencer landscape overall Have a good experience in handling influencer marketing projects Knowledge of creative/media agency ecosystem Able to read, write and speak in English effectively Able to work in a highly multicultural environment Ability to communicate effectively at all levels Problem solving attitude

About GroupM Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We’re looking for creative and diligent people to join us on this exciting journey of transformation. We’re ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

requisitionid:41032 Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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